In the domestic mailbox market, NetEase has long maintained the brand advantage of “163”. In the mailbox market segment, the corporate mailbox structure is more "oligarchous", and several large service providers hold more than half of the market share. Among them, a number of high-quality leading enterprises and institutions from different industries have chosen NetEase's corporate mailbox and have a high degree of loyalty.
Guotai Junan Securities, Renmin University of China, Evergrande Real Estate Group, Hunan Satellite TV, Boss Electric, from the financial, education, real estate, to the media, electrical appliances, these well-known enterprises and institutions in these industries are using Netease enterprise mailbox. Mr. Cheng, IT Manager of Guotai Junan Securities, said, “The information security and manageability of NetEase's corporate mailbox is trustworthy.”
Core barriers: brand influence
According to the data survey conducted by iResearch for enterprise mailbox users, nearly 50% of users believe that the brand of corporate email is very important to their choice, and 30.4% think that the brand is more important. In other words, more than 80% of corporate email users have a clear understanding of the mailbox brand and regard the brand as an important criterion for corporate email selection.
This is directly related to the specificity of the enterprise mailbox function. It is a carrier for internal communication and business communication. Even if communication tools such as nails and enterprise WeChat are very popular, most of the key and official documents are still delivered through the mailbox. This is quite different from the use scenario of ordinary free mailboxes. For enterprise mailbox products, security and reliability are the cornerstone and fundamental. Without this soil, the value of other functions is difficult to play and affirm.
Even if each enterprise mailbox is classified as a product feature safely and reliably, users are willing to believe and retain high loyalty is still a big brand. This gives the service provider represented by NetEase's corporate mailbox a greater oligarchic opportunity. In the competition between the two major indicators of price and brand, more and more enterprises give priority to the latter, especially in the high-quality enterprises with better development prospects in the industry, putting mailbox security at the forefront, and preferring to choose services with rich experience. A big brand that has undergone multiple case tests.
From the official website of Netease E-mail, we can see 16 brokers including Guotai Junan Securities, Everbright Securities, China Merchants Securities, Datong Securities, Guosheng Securities, etc., as well as Tsinghua University, Renmin University of China, Nankai University, Tianjin University, etc. More than 30 colleges and universities within the institute have adopted the NetEase enterprise email service. What these financial and educational institutions have in common is that the daily transmission of content involves core information such as transactions, assets, patents, research and development, and the security requirements for mailboxes are extremely high.
Loyalty weight: technology + function
If the brand is a shortcut to attract users to purchase products, then behind the formation of brand influence is the accumulation of technology for many years.
Take NetEase's e-mail as an example. It is the first e-mail service provider to receive EAL3+ certification in the industry, and has a three-level security certification. Its professional operation team, distributed matrix server, three-level storage backup, and network equipment hot standby ensure high availability and high stability, and the failure rate of mail system is not less than 99%. The mail system maintains daily updates, the accurate interception rate of spam is 98%, the virus mail filtering is close to 100%, and the false positive rate is 0.001%.
For enterprises whose business scope covers overseas, the security features and IP resources of NetEase's enterprise mailbox can also support the long-term stable and efficient operation of the system. It is closely linked with anti-spam organizations, with high IP credibility and no blacklisting or blocking. The overseas cloud computing server can also ensure the smooth delivery of foreign users.
The official website shows that Netease enterprise mailbox users include vivo, oppo, Uniqlo, original life, Q-room network, Jinjiang tourism, Daphne and other people's livelihood industries with complex business processes and high communication costs. For these large-scale leading enterprises, the mailbox Working with the office system can play a key role in improving efficiency.
The director of the IT department of Evergrande Real Estate Group, using Netease's corporate mailbox, is “powerful, easy to use, and greatly improves cross-department communication efficiency and supervision.”
Added value: instant professional service
In addition to creating value for users in terms of mailbox performance and functionality, another major advantage of outsourcing corporate mailboxes is that third parties are responsible for operational quality and service assurance. And when there is a problem, the professional operation team will intervene and solve it in the first time.
The experience of Mr. Zhu from the boss's electrical information department is that the Netease enterprise email server is very stable, the mail sending and receiving speed is fast, the customer service staff is also very enthusiastic, and can respond and handle the consultation in the first time.
For the information carrier of the mailbox, the mature product must not only work hard in the system and function, but also have the ability to solve sudden and special problems. In terms of service, Netease Enterprise Mailbox has formed a professional team and a huge case library after 10 years of precipitation, and has the ability to respond quickly and solve problems in the event of a crisis.
In addition, Netease Enterprise Mailbox can also provide differentiated services for users with different needs. Mr. Yang, the network center of Renmin University of China, said, “The data migration of the school is very complicated. Thank you Netease enterprise email for us to solve problems.”
For the above-mentioned enterprises and organizations, corporate mailboxes are tools that appear frequently in office environments. A stable, reliable and efficient professional enterprise mailbox can significantly improve work efficiency, improve management quality, reduce operating costs, and enhance the competitiveness of core businesses.
Netease enterprise mailbox has become the common choice of high-quality enterprises. It shows that the brand is still the king in the field of enterprise mailbox. As an Internet basic application product, the market of enterprise mailboxes is still dominated by large service providers, which represents the comprehensive and extreme demand for security, technology, functions and services in this field. It is difficult for each enterprise mailbox product. The challenge. In this context, word of mouth has become the key to the success of corporate mailbox products.